The Hindu Business Line : Godrej & Boyce mulls furniture making unit in Karnataka/TN

"This would enable us to decrease the time to market in the region," Mr Anil Mathur, Chief Operating Officer, Furniture and Interiors Group (FIG), Godrej & Boyce, told press persons here.

Umbrella brand

The company is also stepping up its presence by enhancing its distribution strength in the South.

In a move towards a unified approach to brand building for all its products, the company will launch an umbrella brand on August 16, he said.

The FIG reported a turnover of Rs 650 crore this year and expects to touch Rs 850 crore by the end of the current fiscal, Mr Mathur said.

The southern States contribute nearly 30 per cent to our business, he added. Godrej has a presence through 700 dealers and 28 exclusive showrooms across the country.

Hospitality, healthcare

There are plans to launch furniture for the hospitality and healthcare segments soon, he said.

The country's Rs 20,000-crore furniture market comprises mainly office and home segments.

The IT and ITeS sectors account for nearly 37 per cent of the total furniture market followed by education and multiplexes.

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