The Hindu Business Line : `Media outsourcing waiting to happen'

Foreign media, which created a hue and cry over outsourcing, will soon have to swallow pride. The day is not far off when they themselves would have to look at options of outsourcing their work to India, according to Mr Srini Raju, Founder of iLabs Capital.

Addressing the CIO's (Chief Information Officer) Forum organised by the CII, he said it had been recognised that assigning publishing works, including newspapers, magazines and textbooks to India and getting them printed back at their countries made good business sense. From being just an implementer of ideas in the knowledge-based industries efficiently, India will soon graduate to the `us-doing-it-for-us', he said, pointing out at huge opportunities that were on offer to India in the knowledge sector. "But what is missing is people who can dream. We need to have people who can dream and conceive ideas. This is the major challenge," Mr Srini Raju said.

India would soon capture emerging opportunities in drug discovery, telecom switching, banking and insurance, he said referring to the location of a super-computing facility for drug discovery in Hyderabad and in which he was investing.

IP Protection

"Some people will laugh at the idea. But certain things can be done through computing in drug discovery process before going for laboratory," he said.

Though the company that was setting up the facility looked at options like China, they chose to locate here in India, thanks to the advantages like IP protection. The other important areas that offered a lot of promise were media outsourcing.

Mr K. Venkataraman, President (Operations) of Larsen & Toubro, said the company had begun a process to effectively aligning it with the business. Quantifying the benefits too was important. The company had targeted to reduce lead time up to 40 per cent, avoiding redundancies.

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