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Festival offers from EKL

Our Bureau

Kochi, Aug. 14

EKL Appliances Ltd has presented a gamut of offers to customers in the State during the Onam festival season. The promotional offer includes sure gifts with every purchase and scratch card coupons to win exciting gifts like laptops, TV sets, mobile phones etc for the purchase of various Electrolux products. Kerala is a booming market as the State contributes 7 per cent of the total sales of the company's Indian business, Mr Madhav Nene, DGM (Marketing), said. The company is expecting a business of Rs 40 crore in the State during the Onam sales and to achieve a market share of 12 per cent. The All India business of the company is to the tune of Rs 300 crore per annum, he added. EKL is all set to launch its new ranges of products in washing machines (both fully automatic and semi automatic), microwaves in the coming two months.

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