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Our Bureau

Chennai, Aug. 17

With a view to recognising rural marketing initiatives, the Rural Marketing Agencies Association of India (RMAAI) has announced case studies contest. According to Mr R.V. Rajan, President of the association, "The idea is to recognise and reward rural marketing campaigns that have made a difference in the market place."

There will be seven categories, and in each category, there will be two prizes. The awards will be presented at the associations `Awards 2006' function to be held in Mumbai in the first week of November.

The seven categories are: Best long-term initiative, best integrated campaign, best innovative campaign, most effective use of event marketing, most effective use of sales promotion and most effective use of direct marketing print and implementation of the year. The contest is open to marketing and advertising agencies, consultancies, promotion marketing companies and research agencies. Last date for receiving entries is September 20. Those who are interested may log on to www.rmaai.org or email connect@rmaai.org for more details.

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