The Hindu Business Line : Wrangler opens its `largest' store

Wrangler has opened its `largest store in the world' here spread over 3,000 sq ft. Wrangler's image — the spirit of the urban cowboy — is reflected in the store interiors with thematic props and mannequins. There is also an entire section dedicated to its brand ambassador John Abraham, displaying some of his collection, movies posters and memorabilia.

Mr Darshan Mehta, President, Arvind Brands Ltd, said, "Wrangler has come a long way since its re-launch in India in 2000. We have made tremendous changes in the brand: the focus has shifted towards being fashion-oriented and more youthful. Our largest store will offer a very exciting retail experience for our discerning consumers... " Wrangler has 41 stores across the country and it plans to open 14 more by the end of the fiscal year.

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