MARKETING
STRATEGY
Planet Hutch launched in Kerala
Hutch on Wednesday announced the launch of Planet Hutch, an interactive GPRS-based service for its customers in Kerala. Hutch customers with GPRS and Enhanced Data for GSM Evolution (EDGE) enabled phones can now download their favourite songs, ...
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Strategist par excellence
PepsiCo India's former Chairman writes from the heart on his long-time friend and associate, Indra Nooyi, who has been named as PepsiCo Inc's CEO.
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Reality circuit takes seat in the tourism bandwagon
ACTION PACKAGE
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AWARDS & HONOURS
CNN's Young Journalist Award
CNN, in association with ITC Welcomgroup, on Wednesday announced the launch of the fourth edition of CNN Young Journalist Award for 2006 (YJA). The award targets young journalists within 22-28 years in print/online and television ...
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IPR
Novartis case hearing on Sept 13
The Madras High Court heard the arguments filed by Novartis in connection with the writ petitions admitted by the Court and fixed the next date of hearing for September 13, a note from the company said. The company had filed ...
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ADVERTISING
No-nonsense campaign for the Ford Fusion
No, it's not really a dig at other car advertising. Nor is it a self-deprecatory look at the advertising fraternity. All this no-nonsense campaign does is underscore the practicality of the `no nonsense' car, the Ford Fusion. "The campaign was ...
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Ozone plans Rs 5-cr push for No Marks cream
To enhance retail presence; foray into anti-ageing segment
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Radio Mirchi hikes spot rates
Radio Mirchi on Wednesday announced an increase in spot rates ranging from 10-25 per cent for all its stations. In a statement, Radio Mirchi has said that while the prices for the seven older stations including those at Mumbai, ...
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CHANNELS AND FRANCHISES
Tyre dealers' body office-bearers
Mr Dilip Kumar Dhariwal of Dhariwal Bros has been elected President of the Hyderabad Tyre Dealers Association, while Mr Chandresh R. Mehta of Prakash Tyres has been elected Secretary. At the Annual General Meeting of the ...
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MARKET SHARES
Diamond Trading to enhance market share in India
Diamond Trading Co (DTC), the global sales and marketing arm of De Beers , has lined up a complete range of marketing programmes, which would involve theme-based packaging of its products, to enhance its market share in India under its flagship ...
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RETAILING
MobileNxt opens store in Hubli
MobileNxt Teleservices Pvt Ltd, India's first mobile retail chain, opened a store in Hubli on Wednesday. This is the fifth MobileNxt store in the country and the second in Karnataka after Mangalore. Mobile Nxt offers a host of mobile products, ...
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BRANDS
AstraZeneca mulls brand in-licensing
Months after it made its first brand acquisition in the country, AstraZeneca has said that it is now stepping up its Indian inorganic growth agenda and moving towards brand in-licensing. The mandate is to in-license (or take over the marketing ...
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STANDARDS & BENCHMARKS
Citizen groups protest against colas
Several citizen groups, parliamentarians and scientists on Wednesday called for a complete ban on sales and distribution of soft drinks manufactured by the two cola majors, Pepsi and Coca-Cola, from November 21-25. The citizen ...
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NEW PRODUCTS & SERVICES
Max NY Life's new products
With an aim to target the country's semi-urban market, Max New York Life has launched the Max Mangal Endowment Plan and Max Vriksha Money Back Plan. These products, aimed at the semi-urban market, are simple, affordable and provide customers with ...
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New Balance range in Kerala
New Balance Athletic Shoe Inc, a global athletic footwear and apparel company, has introduced its complete range of apparels and footwear in the Kerala market. The company is planning to achieve 25 per cent sales from southern ...
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KSINC launches luxury boat services
Given the encouraging response from water-related tourism activities, the Kerala Shipping and Inland Navigation Corporation (KSINC) has introduced two luxury boats - Lake Princess and Lake Queen - in the Kochi ...
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