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Marketing - Direct Marketing
Tupperware to enter homecare segment

Our Bureau

New Delhi, Sept. 14

Tupperware India, a direct selling company dealing in premium plastic kitchenware, is planning to foray into the homecare segment with the introduction of its TupperCare range of products. According to a company release, TupperCare will consist of a concentrated dishwashing liquid in a green apple fragrance, which will be available in a sachet packaging at a price of Rs 5 per sachet, and is soon to be followed by a 500 ml bottle and refill versions.

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