Business Daily from THE HINDU group of publications Friday, Sep 15, 2006 ePaper |
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Marketing
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Strategy States - Other States Spykar Jeans may enter multi-accessory categories Our Bureau
Panaji , Sept. 14 Spykar Jeans intends to foray into multi-accessory categories such as footwear, eyewear, time-wear, fashion-luggage, etc., in the near future. The plan is also to make Spyker Jeans a multi-country brand in next three years, said Mr Prasad Pabrekar, Managing Director, Span Apparels Pvt Ltd, producers of Spykar Jeans, who was here in connection with the launch of its exclusive brand outlet in Goa. Of his plans to foray into international market, he said, it has already set up one shop in the UK and they are studying the European market. The company, which is into premium segment of trendy and fashion jeans, has an annual turnover of over Rs 85 crore and it claims around 10 per cent market share in the premium segment. It has plans to expand its network of Spykar Style Lab, a complete styling solutions destination and its concept stores across the country.
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