Business Daily from THE HINDU group of publications Tuesday, Sep 19, 2006 ePaper |
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Marketing
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Venture Capital Industry & Economy - Radio/TV Variety - Music & Dance Jupiter Capital to invest Rs 100 cr Our Bureau
Radio Indigo's Chief Operating Officer, Mr Sanjay Prabhu, told newspersons that around Rs 28 crore had been invested for promoting the radio channel. This also includes the licence fee. Radio Indigo will also be launched in Goa sometime next year. Radio Indigo on 91.9 frequency will play contemporary international music but will have a distinctly Bangalore slant. On November 1, Radio Indigo will introduce Kannada programme, which will be hosted by a cultural personality. Some of the leading radio jockeys will host the programmes for the radio channel. The radio channel will also have syndicated programmes as well as an interactive Web site where listeners can post their choice, which will be played on the channel.
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