Business Daily from THE HINDU group of publications Friday, Oct 06, 2006 ePaper |
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Money & Banking
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Credit Cards & Debit Cards Marketing - Promotions & Offers
Our Bureau
Mumbai , Oct. 5 You may perhaps enjoy the festive season with ICICI Bank's new scheme on credit cards. The scheme is a wee bit twisty and could test the arithmetic skills of the credit card users. For instance, if a customer buys goods worth above Rs 2,000 on his ICICI Bank credit card, the bank will return a certain percentage of the money spent. The amount credited by ICICI Bank to an individual's account will range from a minimum of 1 per cent to a maximum of 100 per cent. Also the pay-back will depend on a six-digit authorisation approval code (AAC) in the ICICI Bank credit card charge slip. For example, the sum of these digits can range from 1 (when the AAC is 000001) to a maximum of 54 (when the AAC is 999999). If the AAC number ranges between 0-5, the amount repaid by the bank will be 75 per cent and if the AAC number is 51 and above the amount paid back would be 100 per cent, of the value of the purchases.
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