The Hindu Business Line : Bell Canada outsources job to Sitel

Bell Canada, a telecommunication company, has outsourced its contact centre operations to Sitel India — the third vendor in the country after IBM-Daksh and Sutherland.

Ms Uma Gopinath, General Manager, International Operations, Bell Canada, said that the centre would provide around 300 employees for Bell. By the year-end, Bell would have around 1,000 contact centre employees (at present around 850) outsourced from the three vendors — Sutherland would provide around 400 and the other two 300 each, she later told Business Line.

Intense competition

According to Ms Gopinath, there is immense competition in Canada in the telecom sector. "More Canadian telecom players would come to India," she said.

Sitel India, which had signed a three-year contract with Bell Canada, will provide technical support and customer care services on the Internet and on the technical help desk, says a Sitel newsletter. The Sitel centre was inaugurated on Monday.

Sutherland provides Bell services on wireline telephones while IBM-Daksh provides services on the Internet and on the technical help desk, said Ms Gopinath.

Mr Safir Adeni, Chief Executive Officer, Sitel India, a 50:50 joint venture between the Tata Group and the $1.2 billion US-based Sitel Corporation, said the new centre at Chennai Citi Centre, located in the heart of the city, has come up at an investment of Rs 25 crore.

The company plans to recruit in Chennai around 1,000 people in the next one year and it will look for additional space in the city if required. It currently has about 3,200 employees operating out of three centres in Mumbai and Hyderabad, he said.

Other than Bell, the company is talking to clients in the banking and financial services sector to provide services from Chennai, he said

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