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Our Bureau

Mumbai , Oct 17

aMap, an overnight audience rating system, has deciphered that 27.6 million people in India watched the country take on England in the first big match of the ICC Champions Trophy on October 15.

This number is 35 per cent more than the total number of people reached in the whole of the qualifiers that were played from October 7-14. Some 20.4 million people were reached through those six matches. The highest number of people reached was through DD1.

The sample size of aMap comprises an all-India market of 27 reporting units, excluding 1-10 lakh towns of West Bengal and Karnataka. This includes the 10 lakh + towns of Bihar.

The India-England match garnered market share of 29.3 per cent at an all-India level.

Set Max had market share of 11.9 per cent among C&S4+ Individuals. SAB TV's Hindi feed had market share of 4.1 per cent in the same target group, across India.

While DD1 National had the highest market share among all individuals, there was no beating SetMax as far as C&S4+ went.

The higher SECs had a very high affinity for SetMax and very low affinity for SAB TV. This could have been because SetMax carried English commentary.

SEC DE had a phenomenally high affinity for the Hindi commentary on SAB. SEC ABC had low affinity for the same.

According to aMap, there is a direct correlation between the education levels and preference of language of commentary. The higher the level of education, the higher the affinity for watching the match on SetMax. Similarly, uneducated people had a much higher affinity for Hindi commentary, on SAB TV.

The ratings (R per cent) of the match went up whenever India was doing well. Initially, the good bowling drew in the viewers.

The highest number of viewers came in towards the end of the match when India was chasing the target set by England.

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