Business Daily from THE HINDU group of publications Wednesday, Nov 15, 2006 ePaper |
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Marketing
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New Products & Services De Bortoli Wines enters India Our Bureau
"India is a growing market for wines. We would be bringing in our wines at varying price points and quality levels in this market,'' said Mr Darren De Bortoli, Managing Director. The price range would start from Rs 1,000 to Rs 3,000 and the wines would be made available at hotels, restaurants etc. Attracting 100 per cent customs duty, the brand would be retailed at a premium to its existing price in the Australian market.
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