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Tuesday, Nov 21, 2006
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Opinion - Cartoon
Marketing - Retailing
On the retail boom...

Ravikanth


"This is our Chennai branch, madam. If you keep going that way, at the other end is the Mumbai outlet."


"Eighteen! I want eighteen! I want eighteen shopping carts!"


"You'll love it! Bedroom, drawing room, kitchen and toilet — all under one roof!"


"Standardised stuff! Their bittergourd tastes the same across all their eighty franchises."


"No, son, a baker's dozen is sixteen if it comes in a combi-pack."

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All set for a heated winter session
Empowerment is expansion of freedom of choice
On the retail boom...
Freeing PSBs
Consumer, wake-up


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