The Hindu Business Line : Ybrant acquires MediosOne

Ybrant Technologies Ltd on Wednesday announced it has acquired MediosOne, an Internet advertising network focused on global consumer base. The Colorado-based business facilitates Internet advertising for organisations such as American Express, eBay, US Army and Vonage. Following this development, Ybrant has formed a separate business unit focused on building Internet advertising network to address international traffic online. Mr Brad Cohen will be the CEO of this new business unit. Its existing business of providing services and tools to e-Marketing has been organised into a separate business unit. Mr Vijay Kancharla, Ybrant's Executive Director, will be the CEO of this business unit. This approach would be a step towards the company's vision of providing end-to-end e-marketing solutions.

More Stories on : Mergers & Acquisitions | Advertising | Internet

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