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Our Bureau

Ahmedabad , Dec. 1

Osim India, a division of Paramount Surgimed Ltd, is considering introducing financing schemes to market its health products whose price range between Rs 300 and Rs 3.50 lakh, the company's officials said. Osim India's Chief Operating Officer, Mr Munish Bhalla, and Osim International Ltd's Business Analyst, Mr Lee Hann Yang, told reporters here that the Indian company hoped to increase its current market size worth Rs 45 crore to Rs 100 crore by 2010 through aggressive advertising and road-shows. Its products include a range of body massagers, bathtubs and accessories.

Osim International, established in 1980, is Singapore's largest manufacturer of lifestyle and healthcare products and has over 16 franchisees for marketing its massage and other healthcare products, numbering nearly 80. Of these, the company is focusing on marketing 20 in India. It operates in 22 countries through over 580 outlets. It was listed on the Singapore Stock Exchange in July this year and has a market capitalisation of $600 million and a turnover of $300 million. The Time magazine recognized its full-body massage chair, costing Rs 3.50 lakh, as the "Invention of the Year" recently.

Established in 1993, the Delhi-based Paramount, which manufactures a range of surgical instruments, being exported to more than 50 countries, had signed a master franchisee agreement with Osim to import and trade its products in India and Nepal through Osim India.

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Osim India plans finance schemes for products

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