The Hindu Business Line : Thursday, December 07, 2006

Geojit's gambit to secure future clients
`Catch them young' is an age-old marketing adage and Geojit Financial Services Ltd is using its import to the hilt. It all started as an experiment a year ago, but its results have encouraged the company's Managing Director, Mr C.J. George, to ... More

H&R Johnson to diversify
Ceramics and tile manufacturer H&R Johnson (India) Ltd will invest Rs 50 crore for diversifying its Marbonite brand in the vitrified wall category. It will launch a new vitrified wall brand called Marbonite Wonderwall. "Our diversification and .. More

Airtel cuts price
Airtel has reduced the price of its starter pack in the prepaid segment in Chennai, according to a press release. It will offer a student prepaid starter pack at Rs 149 — cost reduced from Rs 224. This pack has a talk time of Rs 50 and is ... More

RURAL MARKETING
Widen coverage in rural areas, Kalam tells NIC
Favours demat system for insurance policies More

IPR
`Intellectual property rights issue will not hit Britannia-Danone tie-up'
The ongoing IPR (intellectual property rights) issue between Britannia and its joint venture partner Group Danone over the `Tiger' brand in no way means that the association between the two companies is in jeopardy, said a highly placed source. ... More

Patent row over Pogo brand name
Turner International takes local food company to court More

ADVERTISING
From coffee to café
The true value of a brand will be realised only when a product becomes a service in its journey from commodity to brand. More

RETAILING
HyperCity on expansion spree
To open 20 outlets by early 2009 More

Shell opens outlet in Hyderabad
Shell India Marketing Pvt Ltd on Wednesday announced the opening of its first retail fuel station in Hyderabad at Habsiguda and plans many more in the city and in South India. A subsidiary of Royal Dutch Shell group, Shell India has acquired ... More

McDonald's opens third outlet
McDonald's, the global food service retailer has opened its third outlet in Hyderabad at the newly launched City Center Mall in the upmarket Banjara Hills area of the City. Spread over 3,762 sq ft in two floors, it has a seating ... More

BRANDS
`Branding industry in India immature'
Simon Bolton, Worldwide CEO, Enterprise IG, chats with BrandLine More

NEW PRODUCTS & SERVICES
Levi's iPod jeans in India
Levi's has launched its iPod compatible jeans in India. The Levi's Redwire Jeans merges the iPod plug and play technology into the denim apparel. The jeans, which have been designed by developers at the Levi's headquarters in San ... More

Mediclaim for senior citizens unveiled
National Insurance Co, the Kolkata-based insurance company which has completed 100 years, today unveiled a Mediclaim policy for senior citizens. The company, which has named it Varistha Mediclaim, selected two customers for the policy, which ... More

Fastest bike launched in AP town
Suzuki Hayabusa, which is reportedly the fastest motorcycle in the world, was launched in Rajahmundry town in Andhra Pradesh on Tuesday. The Suzuki Hayabusa GSX1300R incorporates advanced technology and aerodynamic design, ... More

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Brand Quest

Patent row over Pogo brand name

RBI allows new category of NBFCs

IFC may invest Rs 100 cr in Moser Baer project

Widen coverage in rural areas, Kalam tells NIC

Mediclaim for senior citizens unveiled

Satyam sets up centre for Sony Europe

Spices export rises in value, slips in volume

New system soon to integrate maritime activities

Looking back
Nov. 26-Dec. 2
Brand promos costing dear for hosiery firms

Bharti, Wal-Mart may look beyond retail for talent

`Media, entertainment sector to double revenues by 2010'

Where Brazil scores over India

A reality check on retailing

PC market up 24% in Q3

`Logistics, supply chain in rural areas could be next big opportunity'

Raj TV to enter new markets overseas