The Hindu Business Line : Levi's iPod jeans in India

Levi's has launched its iPod compatible jeans in India. The Levi's Redwire Jeans merges the iPod plug and play technology into the denim apparel. The jeans, which have been designed by developers at the Levi's headquarters in San Francisco in association with Apple, are set to be compatible with most iPod models.

Each pair of jeans comes with a Tech Pack that carries six docking cradles, an earphone set with retractable wires and a tiny device that acts as an interface between the iPod and the jeans. The Redwire Jeans is priced at Rs 9,000 and is available for both men and women.

Launching the jeans in Bangalore, Mr K. Venkataramani, Director - Marketing, Levis India, said: "Consumers today live through their gadgets, gizmos and technology... The Redwire DLX Jeans signal a new step in the integration of technology into our lives."

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