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Marketing - Strategy
H&R Johnson to diversify

Our Bureau

Mumbai , Dec. 6

Ceramics and tile manufacturer H&R Johnson (India) Ltd will invest Rs 50 crore for diversifying its Marbonite brand in the vitrified wall category. It will launch a new vitrified wall brand called Marbonite Wonderwall.

"Our diversification and foray into the vitrified wall segment is aimed at creating a new product segment in the vitrified tile market. Market research tells us that there is a great need for Italian marble substitutes," said Mr Vijay Aggarwal, Managing Director, H&R Johnson.

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