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LG aims at maximising profit in high-end display market

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Unveils Time Machine TV


TIME MACHINE TV: Mr Moon B. Shin, Deputy Managing Director, LG Electronics India Ltd, at the launch in the Capital on Monday. — Kamal Narang

New Delhi , Dec. 11

In a bid to increase its share in the flat panel display (FPD) segment, LG Electronics India today announced the launch of a new product — the Time Machine TV— that comes with a built-in digital video recorder technology.

Speaking at the launch, Mr Moon B. Shin, Deputy Managing Director, LG Electronics India, said "We are delighted to unveil the LG Time Machine TV in India after its immense success internationally. LG India plans to further expand the digital display market share with the launch of Time Machine & establish its supremacy in the high-end display market."

The LG Time Machine TV gives the audience the convenience of going back in time to view their favourite programs all over again with the built-in HDD recorder technology. It also allows the end user to record while watching another live programme, thus giving the viewer unlimited control over the content of programme viewed.

Mr Girish V. Rao, V-P (Sales & Marketing), LG Electronics India, added, "With the trend of customised products fast gaining ground, Time Machine has been introduced by LG with the aim of maximising profit in the high potential display market by securing a strong technological edge. The LG Time Machine TV is targeted towards the technology-savvy audience and will make television viewing much more intelligent than before. The product has been a success worldwide especially in markets such as Europe and South-East Asia, and we are expecting Time Machine alone to contribute around 25 per cent to our total FPD sales."

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