Business Daily from THE HINDU group of publications Tuesday, Dec 19, 2006 ePaper |
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Marketing
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Retailing Corporate - Overseas Investments States - Kerala Coffee Day plans outlets in Pakistan Sankar Radhakrishnan
Thiruvananthapuram , Dec. 18 Café chain Café Coffee Day, which recently opened a café in Karachi, is planning 25 outlets in Pakistan in the next few years. Over the next 12 months, the company plans to open four more cafés in Karachi and also plans to expand to Lahore and Islamabad, said Mr Venu Madhav, Head-Operations, Café Coffee Day. The company's first international café was opened in Vienna in November last year and it now has two cafés in the city, he added. In India, Café Coffee Day, which is a division of Amalgamated Bean Trading Company Ltd, currently operates 364 cafes in 70 cities. The company plans to have 500 cafés in the country by June next year, Mr Madhav said. The company is all set to open its fourth café in Kerala, in Thiruvananthapuram, in the next few days. The first Café Coffee Day outlet in Kerala's capital is likely to open before December 25, he said. The company is looking at adding more cafes in Thiruvananthapuram and also at adding at least two more outlets in Kochi in the near future. The café in Thiruvananthapuram, located in the upmarket Kowdiar locality, will be company owned and will cover an area of almost 2,000 sq. ft. across two floors. The café will have an outside seating area as well, Mr Madhav said. Eventually, the company plans to have outlets in other cities in Kerala and also in locations that have a large tourist population, he added.
More Stories on : Retailing | Overseas Investments | Kerala | Coffee
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