The Hindu Business Line : `Innovation can bring more global outsourcing to India'

The Nasscom Chairman, Mr B. Ramalinga Raju, has said that innovation in the IT sector has the potential to help garner a larger chunk of the overall global IT outsourcing pie.

Speaking at the Nasscom Innovation Forum, Mr Raju said that increasingly even IT services providers like Infosys, Wipro and Satyam are providing innovative services and the accent now is on transforming business processes with tangible business deliverables.

The forum has short-listed companies for their innovative processes. These include Bharti Airtel, IBM India, Maruti Udyog and Capgemini Consulting among 160 companies that filed entries across broad categories of business model, process and product innovation.

Providing an insight into the $1-billion Bharti - IBM multi-year deal, Mr Ashish Kumar, Director of IBM Global Services India, said that the project seeks to outsource the entire technology and business transformation process of Bharti.

While the Bharti IBM deal has been a case study in business model innovation and on-demand services, others in the group include Cranes Software for its acquire, enhance and expand business model, Evalueserve.com for its business intelligence services, HCL Comnet for its business-ready infrastructure model that combines hosted services, and Kale Consultants for its platform-based BPO.

WNS Global, which has managed five acquisitions in four years, sought to highlight how they have transformed their BPO model through a case study of IATA, which manages airline business for 270 members spread across 140 countries and commands some 80,000 travel agents. The IATA handles some 300 million tickets a year.

According to Nasscom, business model innovation has been identified as the number one priority by global CEOs.