Business Daily from THE HINDU group of publications Thursday, Dec 21, 2006 ePaper |
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Marketing
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New Products & Services Info-Tech - Telecommunications Motorola desi mobile for Rs 1,649 Our Bureau
The product, referred to as MotoFone, is a rugged handset and is priced attractively at Rs 1,649. It comes bundled with a two-year connectivity from the State-owned Bharat Sanchar Nigam Ltd. The Director of Marketing, Motorola India, Mr Lloyd Mathias, said the company is in parleys with other operators to offer similar packages. The product is the result of 18 months of research and the Hyderabad and Bangalore wireless labs have contributed extensively to its features. A tea vendor and an auto driver were chosen as the first recipients of the MotoFone. The company plans to launch CDMA versions soon.
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