MARKETING
STRATEGY
Toy companies wooing kids
After wooing urban youngsters, companies are now targeting children to market their products. "By 2015, India will have five crore children. It makes business sense to target them for selling products," said Mr Pradipta K. Mohapatra, Chairman, ...
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Nokia's Nseries: Music to A R Rahman fans
Here's the test for a true A. R. Rahman fan: dump your old cell phone for a new Nokia Nseries. The reward will be a chance to see Rahman feature in the first-ever English composition sung by him. `Pray For Me, Brother', claims Nokia is ...
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Sarda group plans pan-India presence
Plans to introduce about 15 products
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RURAL MARKETING
ICICI Lombard to tap rural rich
ICICI Lombard General Insurance Company is planning to tap the opportunities in offering insurance cover to assets in rural areas. "Not all the rural population is poor. We are trying to cover the rural rich. We will offer products to cover ...
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INSIGHT
How great is the Indian retail story?
While India is touted to offer a great opportunity for retail majors, thanks to the size of the market, it is not clear if the consumer will benefit as much. In the backdrop of Wal-Mart tying up with Bharti for the India venture, K. SUBRAMANIAN does a reality check, both of the market and the American giant.
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A record year for Hollywood studios in India
Sony Pictures turnover crosses Rs 100-cr mark, third time in a row
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REGULATORY BODIES & RULINGS
CAS tariff notified
Broadcasters Sun TV Ltd, Udaya TV Ltd and Gemini TV Ltd will offer a few of their channels as pay channels at a price of Rs 5 (excluding taxes) each in CAS notified areas of Delhi, Mumbai and Kolkata. However, these channels will ...
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CUSTOMER RELATIONSHIP MANAGEMENT
Dairy Farm to focus on service in India
The Hong-Kong based Dairy Farm Group, which owns the Foodworld and Health & Glow brands in India, will focus on service as its business strategy in the coming year. "We are working on speeding our scanning systems, reducing queuing at the ...
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PROMOTIONS & OFFERS
Airtel contest
Airtel has announced an exciting contest for its customers in Kerala, where one can win loads of prizes from 10 Sony Ericsson phones, 35 Nokia mobile phones to a bumper prize of a brand new Ford Fiesta. To participate, a customer needs to dial ...
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RETAILING
Crossword, Mothercare open standalone stores
Crossword and Mothercare on Friday launched their first standalone stores at the City Centre in the posh Banjara Hills area. While this is Crosswod's 40th store, it is Mothercare's second in the country. The Chief Executive Officer of ...
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Max Retail opens store in Hyderabad
Co aims to cater to mid-segment
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MARKETING RESEARCH
KPMG to bring out more reports
To focus on sub-verticals or issues within an industry
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`Cos need to be proactive on info security'
Proactive strategy is priority, say E&Y study
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Indians to go on a spending spree in 2007: Study
Holidays top choice for spare cash
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BRANDS
Britannia to expand scope of brands
To launch new products under Tiger, Good Day, Treat
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OUTLOOK
Dutch radio co seeks partner
Radio Netherlands Worldwide (RNW) may not be able to beam its own channel in the country yet, but it could nonetheless share its programmes. From Jazz music to radio documentaries, the Dutch programmer is seeking a partner or a content sharing ...
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NEW PRODUCTS & SERVICES
Asia MotorWorks rolls out new truck models
Asia MotorWorks Ltd (AMW), a new entrant into commercial vehicle market, plans three models to cater to a diverse set of users in the country. The company, established in 2002, specialises in design and manufacture of high tonnage vehicles on a ...
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GM launches hatchback Chevrolet U-VA
Entry model priced at Rs 3.99 lakh
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