MARKETING
STRATEGY
New marketing initiatives for tea planned
The Tea Board plans to launch a new marketing initiative, which will include foray into new markets such as Iran, Pakistan, Vietnam and Egypt, said the Union Minister of State for Commerce, Mr Jairam Ramesh. Renewed efforts in traditional ...
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MERGERS & ACQUISITIONS
Aditya Birla group to take over Trinethra
Acquisition to be part of group's retail foray plans
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CUSTOMER RELATIONSHIP MANAGEMENT
LIC customer service centre
Mr L. Ajith Kumar, Senior Divisional Manager, Life Insurance Corporation of India, Thiruvananthapuram, has inaugurated `Yagakshema', the LIC customer service centre here. Among those present on the occasion were Mr Ajith Vimal, ...
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PROMOTIONS & OFFERS
Air Sahara launches new fare scheme
Passengers to be charged minimum rate of Rs 2.40 per km
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MARKET SHARES
Radio Mirchi tops in listenership
Radio Mirchi continues to top the daily listenership charts in Mumbai and Delhi, and is also ahead of the pack in Kolkata, the company said in a statement on Tuesday. The FM leader had a total of 95.61 lakh daily listeners across ...
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Blossom Foods to expand network
With about 60 per cent market share in the ice-cream segment in Central India, the Nashik-based Blossom Foods Pvt Ltd is all set to spread its network to Gujarat and Maharashtra. Talking to Business Line, Mr Ajay Yadav, Executive ...
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RETAILING
Heritage Foods joins food retail bandwagon
Plans 100 `Fresh@' stores in all major Indian cities
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Talks on for Lepakshi showrooms abroad
The Andhra Pradesh Government has initiated talks through Indian embassies in the US, the UK, Italy, Malaysia, Singapore and Dubai to open showrooms in those countries to sell Lepakshi handicrafts. Announcing this at a press conference here on ...
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TRENDS
Hyundai sales up 42% in December
Hyundai Motor India has reported a 42.3 per cent increase in its domestic vehicle sales during December at 11,067 units compared with 7,777 units during the corresponding period of the previous year. The company has clocked ...
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Tata Motors December sales rise 37 pc
Tata Motors has reported total sales of 48,792 units (including exports) for December 2006, a growth of 37 per cent over 35,598 vehicles sold in the same period year ago. According to a press release, the passenger vehicle business reported ...
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Greeting cards losing charm, but diaries, calendars still a hit
Low-cost options such as SMS, MMS and e-greetings catching up
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Scorpio sales touch 30,000-mark
Scorpio sales reached 30,000 units (inclusive of exports) for the calendar year 2006 against 25,028 units in 2005. According to a press release, Mahindra & Mahindra's automotive sector sold 3,397 units (2,739 units) for ...
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DaimlerChrysler India sales double
Widens its product portfolio
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Skoda Dec sales up 6 pc
Skoda India, one of the premium automobile manufacturers in India, has recorded sales of 838 units for the month of December, an increase of six per cent over 789 units in the same period last year. According to a release, the ...
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