MARKETING
STRATEGY
`Motor sports is towards 720-degree marketing'
Jay Galla, Managing Director, Amara Raja Batteries, on the new marketing approach.
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PKM Foods plans pickles, papad foray
The Rs 1.5-crore Prakash Kolhapuri Masale is diversifying into pickles with the launch of six new varieties. Mr Rahul Jadhav, Managing Director, PKM Foods Pvt Ltd, told presspersons that the company would launch a range of chilli-lime, sweet ...
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Hyundai cars to cost less in Tamil Nadu
Hyundai Motor India Ltd has announced that it would pass on the benefit of savings from VAT-driven tariff cuts to its customers. Implementation of the VAT regime, which has come into effect in the State on Monday, results in a flat levy of ...
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INSIGHT
"Those were the days ... "
The advertising industry needs to get its act together and not be steeped in nostalgia.
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MERGERS & ACQUISITIONS
Emami Landmark Store re-christened Starmark
Signals 100 pc entry into retail
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M-COMMERCE
Brands toying with WAP for new age marketing
WAP, a protocol that helps mobile users browse sites and download content using phones with GPRS connectivity, is all set to change the marketing landscape. Mobile technology is where all the action lies today. With a mobile user base of 130 ...
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PROMOTIONS & OFFERS
`Motor sports is positive for us'
Amara Raja Batteries' MD on his company's association with motor sports.
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MARKETING RESEARCH
`Consumers expect lower insurance premiums'
Brokers not needed, finds FICCI survey on free pricing
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M&M ranks 2nd in `most-trusted car co' study
Mahindra & Mahindra has been ranked second in the `most trusted car company in India' study conducted by TNS. M&M scored 127 points, seven points below the top ranking company (Maruti Udyog). According to a release, the list is based on ...
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BRANDS
Get set for a bounty
It is boom time for consumers as 2007 will play host to several new products and brands in just about every retail segment.
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OUTLOOK
Cuticura looks to Chennai Open for its brand makeover
To take advantage of official deodorant partner status
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TRENDS
Ford India sells 42,000 cars in 2006
Ford India Ltd sold 42,060 cars in the calendar year 2006, compared with 22,526 units in 2005, says a press release from the company. In December 2006, the company sold 1,983 cars. Meanwhile, the company said it had raised prices ...
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NEW PRODUCTS & SERVICES
Tata Indicom slider phone
Tata Indicom on Wednesday announced the launch of Pantech Slider PA 715SC, a slim and trendy slider mobile phone with advanced features, being offered for Rs 7,999. This phone, apart from a host of features, facilitates ...
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