The Hindu Business Line : Saturday, January 06, 2007

INSIGHT
How brands create bonds
Branding is an increasingly important tool that helps companies communicate better with their customers. The word `brand' has become such an integral part of the business lexicon that everyone seems to know what ... More

SOFTWARE
PayMate plans to tie up with offline retailers
Launches special service application for retailers More

ADVERTISING
Broadcasters not keen to slash ad rates with CAS rollout
Advertisers concerned over loss of viewership More

RETAILING
SF Jeans boutique opened in Colombo
San Frisco (SF) Jeans, the denim wear brand of Madura Garments, has forayed into Sri Lanka with an exclusive store in Colombo. Incidentally, this is also Madura Garments' first `exclusive' venture in the island-nation (although some of the ... More

Pantaloon to expand Big Bazaar network
Pantaloon Retail (India) is planning to increase the size of Big Bazaar network from 41 at present to 100 in the next nine months with an estimated investment of Rs 1,000 crore. The number of Big Bazaars in the South would go up to 30 from the ... More

Orient Ceramics plans exclusive showrooms in major cities
To expand product portfolio More

MARKETING RESEARCH
TAM Media to study `creamy layer'
TAM Media Research releases the preliminary findings of the Elite TV Panel. The panel would measure the TV viewership behaviour of the creamy layer of the society — across cable, DTH and CAS homes in Mumbai and Delhi. An `Elite Household' ... More

OUTLOOK
Blackberrys to consolidate retail presence
Premium menswear brand Blackberrys plans to consolidate its retail presence across the country involving an investment of Rs 45 crore. Apart from expanding its presence in multi-brand retail outlets, Blackberrys also plans 50 company-owned ... More

NEW PRODUCTS & SERVICES
Bombay Dyeing to shift production facility
Bombay Dyeing will shift its entire textile production from Worli facility in Mumbai to Ranjangaon, near Pune. The new plant is expected to be fully commissioned by June. "The Ranjangaon facility will have a capacity to make 52 million metres ... More

Kingfisher's new daily link to Tiruchi
Kingfisher Airlines will introduce a daily service on the Bangalore-Tiruchi-Bangalore sector from January 10. The airline will be the second private operator to introduce operations from Tiruchi after Air Deccan, which is already operating on ... More

SkyB, SPS Arts venture to launch mega serials
Shortly after entering into a joint venture agreement with SkyB, the company which owns the Aakaash Bangla satellite channel, SPS Arts & Entertainment has announced a range of programmes that will be aired on the channel from February 12. ... More

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