MARKETING
STRATEGY
J&J drive to grow sanpro biz
Johnson & Johnson (J&J) expects its sanpro business to grow at 25 per cent this year. The market leader in the Rs 569-crore sanpro category, which has been straddling both the mass and premium end of the market, also believes in pricing whic
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GM plans to offer variants of SRV
General Motors (GM) India has plans to offer variants of the Chevrolet SRV, its sports luxury model. According to senior officials, the company could be introducing the sports model with a two-litre TCDi diesel engine and is also launching a ...
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Shefexil adopts new mission to push value-added bamboo exports
To increase bamboo production by 300%; create rural jobs
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ADVERTISING
Radio One looks to take 25 pc of radio ad market in Chennai
Radio One FM 94.3, the Mid-Day Multimedia and BBC Worldwide venture, plans an ad spend of Rs 4.5 crore in the first year of operation, aiming to garner a 25 per cent share of the Rs 30-crore radio advertising market in Chennai, according to Mr ...
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PROMOTIONS & OFFERS
Offer from Singapore Airlines
Singapore Airlines has announced discounts up to 50 per cent to some destinations in South-East Asia, from Hyderabad. The offer includes free stopover at Singapore. The `New Year Getaways' offer entails a discount of 30 per cent on current ...
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CHANNELS AND FRANCHISES
Tata Motors uses CRM solution in 500 outlets
Tata Motors recently rolled out a Customer Relationship Management (CRM) system, using Oracle's Siebel CRM applications as a web-based centralised dealer management system, in 500 dealer outlets in India and abroad. With the successful ...
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Buy train tickets at BPCL outlets
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RETAILING
Trinethra to go ahead with hypermarket plans
`Launch in Mysore as scheduled'
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Globus set to expand
Globus, the Mumbai-based apparel and accessories company, is planning to set up 21 stores by the end of the next financial year, taking the total number of stores in the country to 37. The company, which registered a turnover of ...
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MARKETING RESEARCH
Whirlpool upbeat on sales
Whirlpool of India, a subsidiary of the Whirlpool Corporation, today said that buoyed by higher sales in the festive period the brand assumed leadership position in the direct cool refrigerator segment in two months last year. ...
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BRANDS
Classic Polo bags award
Classic Polo, the flagship apparel brand of the Tirupur-based Royal Classic group, has won the `Brand of the Year' award at the Clothing Manufacturers Association of India (CMAI) Apex Awards 2006 function recently. The brand was ...
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Subex renames solutions suite
Subex Azure Ltd on Monday unveiled a new identity for its integrated suite of software solutions. It has named the suite Rocware. The six solutions that form the Rocware suite have been re-branded to reinforce the global nature ...
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`Strategic consistency vital for building strong brands'
Over 95 per cent of the brands available in the markets are relevant for the product space that they occupy. But only five per cent of them are able to differentiate their brands from the rest, and are thus able to build a strong and sustained ...
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OUTLOOK
Mark Pi plans 300 restaurants in India
To have products under the brand name `Crazy Noodles'
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NEW PRODUCTS & SERVICES
Brushman launches Toni&Guy range
Brushman India Ltd, marketers of global beauty, skin and haircare brands as well as manufacturer of paintbrushes, on Monday launched the UK-based £175-million global hairdressing brand Toni&Guy in India. "We are launching all the three ranges ...
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SumTotal unveils new software
SumTotal Systems released SumTotal Enterprise Suite 7.5 software that delivers and manages training for not only employees but also a wide range of audiences beyond an employer's staff. Highlights of SumTotal 7.5 include a ...
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Toyota releases limited edition Innova
Toyota Kirloskar Motor has released the first limited edition of Innova with additional features and newer colours. A press statement from the company said the limited edition of the vehicle is available in two new colour variants — ...
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