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Our Bureau

New Delhi , Jan. 8

Tata Motors recently rolled out a Customer Relationship Management (CRM) system, using Oracle's Siebel CRM applications as a web-based centralised dealer management system, in 500 dealer outlets in India and abroad.

With the successful implementation of CRM across 500 dealer outlets, Tata Motors is realising benefits throughout the organisation, including increased revenue, productivity and reduced costs, stated a release issued by Oracle.

The CRM system helps Tata Motors serve customers more efficiently by drawing upon real-time, centralised customer and vehicle data.

From storing this data in different systems, Tata Motors has moved over to using a single integrated system with CRM, it added.

More Stories on : Information Technology | Channels and Franchises | Customer Relationship Management | Tata Motors Ltd

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