MARKETING
STRATEGY
`Rise together, fall together culture necessary'
Dr Suj Krishnaswamy, founder of US-based strategy firm Stinsights, on better understanding between Sales and Marketing.
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Novatium unveils pilot of low-cost PC
Adopts cable TV model; system has no local storage device
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Tara Publishing thriving on handcrafted books
In the highly competitive world of book publishing, Tara Publishing has taken the path less trodden. This Chennai-based publishing house has carved a niche for itself with its handcrafted books, Indian themes and graphics. In September 2006, ...
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VIP Ind to re-launch `Skybag'
To re-launch Skybag, to price Alfa, Aristocrat in sub-Rs 1,500 range
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INSIGHT
The great outdoors
Outdoor media is breaking out of the standard hoardings, and how!
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ADVERTISING
Mindset Advertising wins award
Mindset Advertising Private Ltd, a Hyderabad-based company, has won the `Magellan' award for 2006 from League of American Communication Professionals (LACP) for its work for Channel, a magazine run by i-flex Solutions. LACP ...
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PROMOTIONS & OFFERS
IRCTC woos Buddhist tourists with special package
Also plans South package by July
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Winter collection
NEW RANGE: Models displaying Blackberrys' autumn winter collection — B&B — at a fashion show in Chennai. The new range will be made available at over 400 multi-brand outlets and exclusive stores in the country and will sport a price .
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CHANNELS AND FRANCHISES
Matrimony Web site in pact with Postal Dept
Bharatmatrimony.com has tied up with the Department of Posts, West Bengal Postal Circle, for a matrimony retail initiative. Under the tie-up, registration and membership services of the Web site will be made available through select post ...
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Chandamama in post offices
Chandamama, the popular children's magazine, will now be available in select post offices in the Visakhapatnam region. Mr B. Viswanadha Reddi, the editor and publisher, announced the tie-up with the postal department here on ...
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Raj Travels ties up with Gray Line of US
To operate sightseeing tours across cities in India
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RETAILING
`Talent: Key to successful retailing'
On retail in India - opportunities, threats, challenges and the road ahead ...
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Supplyco gearing to face competition
Chalks out strategies to attract new customers
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Odyssey to open more stores
The Chennai-based book and music retail chain Odyssey is expanding into newer markets across the country. By March, Odyssey plans to add 65,000 sq ft of space to its existing 80,000 sq ft. "We want to have at least 20 new stores ...
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BRANDS
Club Mahindra's Zest looks to `customise' vacations
Young professionals who seek to unwind would like to do that through driving/road trips, and women, employed or homebodies, are becoming increasingly articulate about their needs. Club Mahindra, which launched Zest, its brand of short-break ...
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PEOPLE
Thinkpot gets new CEO
Thinkpot Productions, a leading television commercial production house, has announced the appointment of Mr Jacob John as its new Chief Executive Officer. Mr John moves from O&M Bangalore where he was the creative director. He ..
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NEW PRODUCTS & SERVICES
Tata Motors launches new Indica range
Tata Motors has launched the new Indica V2 2007 range for the domestic market. The Indica V2 range, including the Xeta, the NA Diesel and the V2 Turbo, now sport a new front bumper with chrome inlaid grille, a set of new dual-tone outer rear-view ...
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Calcutta Telephones to launch prepaid over post-paid service
`Landline customers can have a tab over billings'
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