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Our Bureau

Bangalore , Jan. 17

Trinethra Super Retail Ltd today launched FabCity, its hypermarket brand, in Mysore. Spread across 50,000 sq ft, FabCity offers products across categories that include food and grocery, apparel, home linen and homeware, footwear, beauty accessories, stationery, toys, high tech equipment and household appliances. The products, sourced from India and South East Asia, include branded and private labels.

"Mysore has emerged as a key destination for several large companies, leading to a change in lifestyle, consumer outlook and buying behaviour. Recognising this change, and, in order to bridge the need gap arising from it, we have decided to launch our first hypermarket here," said Mr Pranab Barua, CEO, Trinethra Super Retail Ltd (TSRL).

Mr Sumit Chandna, President, Hypermarkets, TSRL, said that FabCity will offer shoppers variety and value for money, a benchmark that TSRL would maintain for their future hypermarkets.

More Stories on : Retailing | Karnataka

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