MARKETING
STRATEGY
Suzuki Swift DDiS: A whole new definition to diesel
The Swift diesel has everything it takes — powerful and refined engine, high fuel efficiency and low NVH — to leave the competition standing.
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ADVERTISING
`Marketers need to counter entropy with special energy'
Forces at play against each other in Indian markets
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NEW PRODUCTS & SERVICES
SBI launches Platinum Account; hikes deposit rates
State Bank of India has introduced a new term deposit product carrying an interest rate of 9 per cent per annum compounded quarterly. The `SBI Platinum Account', as it is called, will be available from January 22, and is for a maximum period ...
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Scooting with a Pep
Scooty TeenZ, the latest offering from TVS, is stylish and designed for easy city commuting.
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Karnataka Bank's new deposit scheme
Karnataka Bank Ltd has launched a new term deposit scheme for 450 days carrying interest of 8.50 per cent per annum. A bank release said here that the scheme would be effective from January 22. This scheme is in addition to the existing ...
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