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STRATEGY
Chandamama to go digital
Demand for back issues More

Planet Earth from Discovery
Discovery Channel promises a definitive portrait of Earth on February 1 More

RURAL MARKETING
Who will bag the most?
The formats emerging retail entities will adopt come in for discussion. More

ADVERTISING
`Ad agencies must offer complete solutions'
Diwan Arun Nanda, Chairman and Managing Director, Rediffusion DY&R, talks to BrandLine on a wide range of issues. More

All about "you"?
In today's world, a brand is being defined by consumers' experience of it. Where does that leave the advertising industry? More

`Ad industry doing nothing to stem exodus of talent'
The Rediffusion Chairman suggests ways in which talent can be brought back into the advertising profession. More

RETAILING
Reliance Retail opens 12 stores in Chennai
Exemption for produce in supply chain by State Govt More

Arun Ice Creams to launch new outlets
Hatsun to sell products through franchisee-operated outlets More

Cartridge World plans 250 retail outlets in 3 years
Cartridge World, the global leader in printer cartridge refilling and recycling services, hopes to have in place 250 retail outlets across India within the next three years. The company, which opened its first store in Mumbai in October last ... More

MRPL to set up three retail outlets
Mangalore Refinery and Petrochemicals Ltd (MRPL) plans to set up three retail outlets by end 2007. Addressing newspersons here on Wednesday, Mr R. Rajamani, Managing Director of MRPL, said the company is finalising contracts for the ... More

BRANDS
Linc Pen plans to rewrite brand image
Earmarks Rs 6-crore ad spend More

NEW PRODUCTS & SERVICES
Maruti launches diesel Swift
To cost 17 pc more than petrol version More

Escorts launches oils for tractors
Escorts Agri Machinery Group, a leading tractor manufacturer, has launched Suraksha, a range of engine and gear oils for its tractors, in the Andhra Pradesh market. Announcing the launch, Mr Y.V. Anand Kumar, Head, Customer Service and Parts, ... More

Free software tools launched
The Department of Information and Technology on Wednesday launched free software tools and fonts in regional languages. This includes Assamese, Kannada, Malayalam, Marathi, Oriya, Punjabi and Urdu languages. The regional language compact ... More

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