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Mumbai Feb. 6 Birla Sun Life Insurance has launched `Supreme Life', a unit linked plan aimed at high net worth individuals.

The plan combines investment and insurance and gives customers the option to choose from six fund options, depending on the risk profile.

The plan offers a double death benefit, where the nominee can either receive the sum assured as well as the fund value or the sum assured can increase at 25 per cent every five years in addition to the fund value.

In the event of accidental total permanent disability, the sum assured at the inception of the policy will be paid and the future premia payable on the policy will be waived till the insured reaches 60 years.

The minimum premium is Rs 25,000 and the term can vary from 10, 15, 20 to 40 years.

Currently, around 10 per cent of the insurance company's customers are from the HNI segment. The company's funds under management stood at more than Rs 3,600 crore.

Ms Anjana Grewal, Senior Vice-President, BSLI, said as per an NCAER report the rich (household income of more than Rs 15 lakh per annum) grew by around 26 per cent in 2005-06.

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