Business Daily from THE HINDU group of publications
Thursday, Feb 15, 2007
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Business Daily from THE HINDU group of publications Thursday, Feb 15, 2007 ePaper |
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Marketing
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New Products & Services Titan to launch Aviator
ACTOR RAHUL BOSE
Speaking here during the launch of its premium segment offering Xylys in the city recently, Mr K.S. Ghai, Head, Sales, Titan Industries Ltd, said the company would raise production capacity by 25 per cent from the current eight million watches once the Roorkee plant, the company's fifth facility in India, becomes operational. The product was launched by brand ambassador and actor Rahul Bose. Aviator designed by Neil Foley will be in the Rs 4,000-8,000 price band, and would strengthen the company's presence in a segment that is valued at around Rs 250-300 crore. Xylys brand that is manufactured in Switzerland has a presence in eight cities. It is Titan Industries' first step into the premium (Rs 10,000-40,000) segment. With annual growth in this sector pegged at 25 per cent, Xylys is expected to close the year with countrywide sales of Rs 11 crore. The company is targeting 15 per cent of the market share of the Rs 140-crore strong segment from this offering. Titan, which is one of the three watch-making business units under Titan Industries' banner, had a sales turnover of Rs 450 crore for the 2005-06 fiscal.
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