The Hindu Business Line : Thursday, February 22, 2007

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MARKETING

STRATEGY
Supplyco in tie-up with IOC for retail chains
Kerala State Civil Supplies Corporation (Supplyco) has entered into a strategic tie-up with Indian Oil Corporation to set up retail chains of Supplyco branded products at select Indian Oil petrol stations in the State. Indian Oil will provide ... More

Britannia to test-market curd
Britannia Milkman is to test-market its Daily Fresh Dahi in Bangalore. Mr Anupam Dutta, Head of Dairy Business, Britannia Milkman, said: "This launch is in line with the emerging trends of quality, convenience and wellness that ... More

Vault sets foot in Chennai
Canadian luxury salon Vault has set up operations in India, beginning with Chennai. In India, the salon is a joint venture between the Dadha group of companies and the Jorgenson group. Positioned as a premium and luxury place, ... More

Novatium aims to enlist 30,000 subscribers for Net PC
In talks with telecom, cable operators for Internet service More

Jagermeister set for a national rollout
Claimed to be a blend of 56 herbs, the alcohol content of the amber liquid stands at a heady 35 per cent. More

PROMOTIONS & OFFERS
Cashews to be promoted in UAE under `Made in India' brand
The Cashew Export Promotion Council of India (CEPCI) has finalised its "Made in India" brand promotion of value-added cashews in consumer packs in the UAE market at an estimated outlay of Rs 1.5 crore. According to CEPCI sources, this ... More

RETAILING
`There's a stationery freak in all of us'
Vishwadeep Kuila, Vice-President, G. M. Pens, chats with BrandLine More

MARKETING RESEARCH
m Consult to study luxury segment
It expects to tap into segments such as apparel, financial services, automobiles and telecom to service its `rich' clients. More

BRANDS
Lux inches up to be on par with Lifebuoy in HLL's soaps portfolio
Both brands enjoy almost equal share More

NEW PRODUCTS & SERVICES
Anns Group launches kitchen products range in Kerala
As part of providing a one-stop solutions for all kitchen requirements, the Angamally-based Anns Group of Companies (AGC), producers of Mr Cook brand thermal rice cookers, has introduced complete range of kitchen-based products in the Kerala ... More

New model
MORE FEATURES: Mr Scott McCormack, Vice-President, Marketing, Sales and Service, Ford India, at the launch of Ford Fiesta 1.4 L ZXI Duratec, in Chennai on Wednesday. The car sports additional features such as electric outer rearview mirrors, ... More

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E-paper anouncement

Brand Quest
Pick a Winner Stock Market Contest

Cut in excise, peak customs duty likely

Spat over 7,000 tonnes milk powder contract

Auto, pharma, IT sectors to propel India Inc: Study

Economists cannot predict the movement of stock markets

Airport terminals to have `intelligent buildings' soon

Visa Group to acquire ships

RIL, Chevron likely to strengthen ties

Looking back
Feb. 11-Feb. 17
Love is the theme now for jewellery companies

Insurers on marketing drive for pension plans

Atlas Cycles sees huge potential for electric bikes

Zenotech scouts for overseas partners for biosimilar products

Mumbai plumps for CAS faster

Norway's Orkla acquires MTR Foods in $80-m deal