The Hindu Business Line : Wednesday, February 28, 2007

SPORTS
Pepsico plans to enhance Blue Billion campaign
Building on its Blue Billion property created last year, Pepsico India is betting on the World Cup this summer to build further equity for its brand on the back of cricket. Ms Punita Lal, Executive Director (Marketing), told newspersons: "We ... More

World Cup threat to Telugu film industry
Though some of the films are going to be released before the World Cup begins, there are apprehensions that the matches will have an impact on the subsequent run. More

World Cup portal launched
Samudra Software has launched www.cricketshowdown.com for fans to try out fantasy cricket online during the World Cup. Mr Peter Schneeberger, Director, said that the site can be freely ... More

TOURISM
Sun, sand and movie stars
An Australian beach paradise wants to use Bollywood to reach out to Indian businessmen and leisure tourists. More

Malaysia to open chain of kitchens
Malaysia has unveiled an innovative campaign to attract more tourists from India. It has decided to open a chain of kitchens in all major Indian cities, offering a wide variety of cuisine. The first in the series of `Little ... More

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