The Hindu Business Line : New IDEA Cellular feature

IDEA Cellular, an Aditya Birla Group Company, has announced the launch of a unique download product--Press * To Copy as a part of its value added service offering. Coming from its Idea VAS (value added service) factory, when you like a Dialer Tone of the Idea Customer you have called, simply press * on your phone while listening to the Dialer Tone, and it will become yours. According to a statement from Idea, this feature enables Idea subscriber to easily copy the Dialer Tone of another Idea customer; in any part of the country, simply Press * to copy the Dialer Tone.

After copying the Dialer Tone, an SMS verification is conducted and this comes for Rs 20 per copy. Callers who are currently not subscribed to the Dialer Tone service can also copy a Dialer Tone and this feature also works while roaming.

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