The Hindu Business Line : Nokia capitalising on multimedia advances

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Coimbatore March 2 The growth of the camera-phone market is expected to create opportunities for printing and sharing of images. The worldwide sale of camera phones has tripled in the last two years to over 460 million in 2006. As an offshoot, the value of the camera-phone photo-printing segment is estimated to touch $7 billion by 2010.

Handset maker Nokia is intent on capitalizing on this trend. The company, with the rollout of its Nseries multimedia handsets and the Nokia N93i in particular, has been active in the mobile filmmaking arena.

Film awards

The Nokia Nseries Mobile Film Awards is aimed at enabling participants above 18 years shoot a film using the company's mobile phones, both in the fiction and non-fiction category.

The best filmmaker, according to a Nokia release, would get an opportunity to take a 6-month internship with Bollywood showman and filmmaker Mr Subash Ghai at Whistling Woods, a film-training institute.

The contest started on February 18 and will end on March 12.

The initiative, according to Mr Vineet Taneja, Director, Multimedia, Nokia India, is targeted at unleashing the talent in young and upcoming filmmakers in the country.

Stating that the Nokia N93i was touted to set new benchmarks in mobile filmmaking, Mr Taneja said ``with advanced functionalities such as DVD-quality movie recording, Wi-Fi and TV-Out function, it would prove to be a serious alternate to handy cams, traditional digital and movie cameras.'

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