Business Daily from THE HINDU group of publications Thursday, Mar 15, 2007 ePaper |
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Info-Tech
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Telecommunications Marketing - Retailing Telecom retail segment hotting up Our Bureau
The MobileStore: Former cricketer Kapil Dev (left), and Mr Rajiv Agarwal, CEO, Essar Telecom Retail, at a press conference in the Capital on Wednesday. - Ramesh Sharma
New Delhi March 14 The telecom retail segment is hotting up riding on a surge in mobile user base in the country. The B.K. Modi Group-promoted multi-brand technology retail chain Hot Spot on Wednesday announced that it would invest $100 million in two years to expand its presence from 50 outlets at present to 1,500 outlets across the country. The Ruias-promoted Essar Group also announced that it would invest around $250 million over the next three years in its telecom retail venture called The MobileStore. The Essar Group is expecting revenues to the tune of Rs 5,000 crore from the outlets.
Hot Spot: Mr Dilip Modi
These telecom retail chains sell a wide range of products including mobile handsets, accessories and gadgets, recharge vouchers, gaming devices and even direct-to-home television services. Mr Dilip Modi, Vice-Chairman, Hot Spot Retails Private Ltd, said, "India is the fastest growing mobile market in the world and customers needed something like Hot Spot which offers a multi-brand option with world class service in a very congenial environment. Hot Spot relies on its understanding of the products and the customer need-gaps to provide unmatched mobile solutions. We are all set to enter other related telecom categories" Essar Group's MobileStore retail chain is also increasing its head count by ten fold to 10,000 in the next three years from the current 1,000. The company currently has 60 MobileStore outlets across India. Essar is planning to increase its retail presence to 4,000 touch points in three formats large, medium and compact besides shop-in-shops in malls and large retail outlets.
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