MARKETING
STRATEGY
Wills Lifestyle to focus on designer wear
Plans facelift for stores; to expand presence
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Citizen plans big push for Eco-Drive range
Premier Japanese watch manufacturer Citizen Watches is focusing on sales of its Eco-Drive range of watches in India, and expects to ramp up sales over the next three years, while its holding company Citizen is entering the economy segment through ...
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ADVERTISING
Mobile ads to go more interactive
Mobile advertising is set to get more inventive, interactive and personal this year. The second generation of mobile advertising in India will wow users with never-seen-before services. From welcoming messages to an offer of test drive of the ...
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India Inc shaken but not stirred
Advertisers to wait and watch cricket team's performance
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RETAILING
Big Apple to invest Rs 100 crore
Kicks off ad campaigns to lure customers
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NEW PRODUCTS & SERVICES
Honda Motor plans 2nd plant
Two-wheeler maker Honda Motorcycle and Scooter India (HMSI) is conducting a feasibility study for setting up a new plant as it targets the one million domestic sales mark in the next three years. The company is planning to introduce new ...
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Solix tool upgrade
Solix Technologies announced on Monday its fourth generation of compliance and Information Lifecycle Management (ILM) solutions and the Solix Enterprise Data Management Suite (Solix EDMS) for management of data. These help ...
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