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Wednesday, March 21, 2007
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MARKETING

STRATEGY
Industry-specific tools from Oracle
Enterprise software maker Oracle on Tuesday announced a new business strategy through its Accelerate Programme that offers a comprehensive set of industry specific applications for the rapidly growing small and medium business segments. Over 80 ... More

VVF focusing on South
VVF Ltd, a vertically integrated cleaning products company with businesses in chemicals such as oleochemicals and fatty acids, is all set to focus more on the Southern market. The company is a contract manufacturer for many premium brands ... More

Hindustan Motors' dealer wooing customers at airport
Plans to replicate Coimbatore model in Bangalore More

EVENTS
`Strategic marketing is nothing but avoiding competition'
Marketing is the only game where there is no winner or loser. If one wins and the other loses, then it is not marketing. It is a win-win situation for both. The marketing landscape today, is beyond 4 Ps, Mr S. Ramachander, Management Consultant, ... More

PROMOTIONS & OFFERS
Nokia to sponsor India Fashion Week
Mobile handset manufacturer Nokia has announced its association with Wills Lifestyle India Fashion Week (Autumn/Winter 2007) as an associate sponsor. Nokia also announced its tie-up with fashion designer Vikram Phadnis to create ... More

CHANNELS AND FRANCHISES
Mahindra on vendor rationalisation drive
More

RETAILING
Godrej Lifespace plans more stores
The number of Godrej Lifespace retail stores is proposed to be increased from about 50 at present to 200 by 2010, according to Mr Shyam Motwani, Vice-President & Business Head of Godrej Lifespace, the retailing division of Godrej & Boyce ... More

TNG Cotton Casuals expanding in South
Plans to expand base to Tamil Nadu, Karnataka and Kerala More

The two `w's and two `h's of retail
"Planning is the key to retail. `What' is determined by the customer profile, `how much' by the planned turnover, `how many' by the capacity available and `when' by commercial considerations and the product life-cycle." More

Essar Telecom Retail in pact with Virgin Group
Essar Telecom Retail has entered into an agreement with the UK-based Virgin Group for brand licensing, technical and consultancy services for its mobile phone retail chain. Virgin will provide its expertise in branding, customer care, store ... More

Infiniti Retail launches Croma stores in Gujarat
Infinity Retail Ltd, a 100 per cent subsidiary of Tata Sons, today announced its plans to launch their national chain of multi-brand outlets of consumer electronics and durables in Gujarat. These mega stores, branded "Croma", will offer the ... More

Gokaldas targets home turf
Garment manufacturer Gokaldas Exports is in talks with Reliance Retail, Bharti and the Aditya Birla group for supply of garments. It is also talking to an international lingerie brand for a joint venture. The company has opened ... More

NEW PRODUCTS & SERVICES
Carrier raising prices of new products
The move follows hike in prices of essential inputs More






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