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STRATEGY
Herbalife plans new promotional strategy for nutritional products
Lines up additions, variants to `edible' range More

ALLIANCES & JOINT VENTURES
Rajesh Exports, Muthoot group tie-up
Jewellery manufacturer Rajesh Exports has entered into a tie-up with The Muthoot Pappachan Group, a Kerala-based NBFC. Under the tie-up, Rajesh Exports will manufacture `Shubh Muthoot' gold coins of 1, 2, 4, 8 and 20 gm. ... More

EVENTS
GoaFest '08 to have Afro-Asian flavour
Even as the Advertising Agencies Association of India (AAAI) is racing towards its schedule of GoaFest' 07, to be held in Goa over April 20 and 21, it is looking ahead at next year's edition to make it Afro-Asian in character. Mr Srinivasan K. ... More

ADVERTISING
Star re-negotiates ad rates with HLL, other advertisers
May suffer Rs 18-cr loss per month due to standoff More

MARKETING RESEARCH
Print medium set for 13% growth: Report
The print medium industry is set to grow at the rate of 13 per cent year-on-year till 2011 to become a Rs 23,200-crore industry from the present Rs 12,800 crore. A booming Indian economy, growing need for content and Government initiatives that ... More

ECONOMIC OFFENCES
Scam and scandal
Of scam ads, ad agencies and scrutiny panels ... More

NEW PRODUCTS & SERVICES
New Tata Indicom roaming plan
Tata Teleservices Ltd has announced Business Gold Plan, a new roaming intensive package focusing on customers who have high roaming usage. With a monthly rental of Rs 349, customers can avail of 500 minutes of free incoming calls ... More

Dabur unveils Real Twist range
Addressing a press conference here today, Mr Amit Burman, Chairman, Dabur Foods Ltd, said the drinks are a mix of mango with orange, apple or pineapple. The product is aimed at teenagers, a market segment that has not been addressed in the fruit ... More

ARM's Cortex-M1 processor
ARM's Cortex-M1 processor designed specifically for implementation on FPGAs ( field-programmable gate array which is a semiconductor device with programmable logic components) is now available. Actel has worked with ARM as ... More

Nerolac Paints latest range
Kansai Nerolac Paints Ltd has launched its latest range of premium interior emulsion paint Nerolac Beauty Flexi Coat in the Kerala market. It is claimed that the paint gives a crack-free look to the walls as it is formulated on ... More

Sony Playstation 3 launch on April 27
Sony will launch the Sony Playstation 3 in India on April 27, the company said in a release on Wednesday. The launch is part of the gaming console's unveiling across West Asia, Europe, Africa and Australasia. Sony will offer the 60 GB model ... More

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