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Saturday, March 24, 2007
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MARKETING

STRATEGY
3M eyes new segments; expands existing facilities
Exploring tie-ups with cos having strong marketing network More

IPR
CII delegation for China IPR summit
The Confederation of Indian Industry is leading a delegation to China, coinciding with the Global Summit on Innovation and Intellectual Property Rights on March 27-28. The chamber is the principal Indian partner for the summit organised by the ... More

ADVERTISING
Advertisers latch on to India-Sri Lanka match
Doordarshan, SET Max make a killing with their ad rates More

PROMOTIONS & OFFERS
Rani Mukherjee, new face of Dabur Amla
The 57-year-old Dabur Amla hair oil has given itself a face-lift with Rani Mukherjee now gracing its new-look bottles. More

SriLankan promotional offer on Net booking
SriLankan Airlines has announced a special promotional offer on Internet bookings on flights from India to three European destinations. Passengers buying tickets through the airline's Web site can fly from nine Indian cities to London, Paris ... More

Silk Air announces special fares
Silk Air has announced special promotional airfares from Thiruvananthapuram to three destinations in East Asia. On the Thiruvananthapuram-Singapore route, the airline has introduced a special return fare of Rs 8,000 per adult ... More

CHANNELS AND FRANCHISES
CIBT plans expansion thru franchise route
CIBT Inc, provider of global travel document services, is set to expand its network through franchise arrangements to cover more than 30 cities this year to extend its professional visa and passport assistance facilities. The company opened its ... More

MARKET SHARES
Paramount orders 15 more Embraers worth $600 m
Plans expansion More

RETAILING
Aerens Gold Souk Group plans malls
The city-based Aerens Gold Souk Group, owners of the Gold Souk chain of jewellery malls, is setting up five multi-specialty malls in the country. The malls would be called The Souk and would come up in Ludhiana, Jaipur, Kochi, ... More

MARKETING RESEARCH
World Cup: Drop in viewership at midnight
It seems most Indian cricket fans prefer to sleep rather than watch cricket. According to all-India data provided by ratings agency aMap, the television rating points (TRPs) for India's match against Bermuda on March 19 dropped from 13.5 — ... More

BRANDS
ITC Hotels working on arrangement for Sheraton brand use
ITC Hotels is still in the process of finalising the new arrangement over use of the Sheraton brand, according to Mr Y.C. Deveshwar, Chairman of ITC. This follows the end of ITC Hotels's 30-year-old contract with Starwood Hotels and Resorts to ... More

Esprit expects Rs 75-cr turnover
Madura Garments expects to make Esprit a profitable brand this year. Having registered a turnover of Rs 20 crore in the past 15 months, Esprit expects to achieve Rs 75-crore turnover this year. Speaking to newspersons, Mr Vikram Rao, Director, ... More

NEW PRODUCTS & SERVICES
DaimlerChrysler unveils new editions of Mercedes cars
DaimlerChrysler India unveiled its latest edition of the S-Class diesel, S-320 CDI-L, and the premium Mercedes-Benz CL-Class here.on Friday. The S-320 CDI-L will cost Rs 71.12 lakh, while the CL-Class 500 Rs 1.17 crore and the Cl-Class 600, Rs ... More

Mistral offers new storage tool
The city-based Mistral Solutions announced the availability of the StorBank-XL 40t from the US-based Dynamic Network Factory Storage. The StorBank-XL provides a versatile platform to grow and manage all storage needs from small ... More






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