MARKETING
STRATEGY
A380 takes to the Asian skies, successfully
Successfully touches down in Hong Kong after minor take-off hitch
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Mercedes S 320 CDI — luxury on diesel
Mercedes Benz has now decided to offer a diesel engine version of the S-Class. At its heart is the latest generation three-litre common rail injected diesel engine, generating 235bhp of peak power at 3,600 rpm.
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DD to launch mobile TV soon
Doordarshan will be launching its mobile TV service in a few months, said Mr B.S. Lalli, CEO Prasar Bharati. Currently running trials with Nokia on the DVB-H platform, DD hopes to make the offering handset free. It is also looking at other ...
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ADVERTISING
Advertisers hit for a huge six
Out of nine India-specific matches, the audiences just got to watch three
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Star Plus sees a bumper with Team India's early exit
Star Plus may not be celebrating the early exit of the Men in Blue, but it has enough reasons to smile. "The unique situation (India's loss) has a lot of advertisers for cricket, desperately re-evaluating their ad spend. Except for the ...
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PROMOTIONS & OFFERS
India's loss settles Hutch row with Reliance
`Sachin service' stumped
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Sponsors put up brave front; fans look to cancel Windies trip
"We plan to tone down the number of our ads, now that the Indian team is out, and focus instead on our new campaigns."
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MARKETING RESEARCH
More fans stay awake — for a `losing cause'
India-Lanka match attracted over 47 per cent of all TV viewers
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NEW PRODUCTS & SERVICES
HCL Infosystems plans another low-cost PC
Price option in Rs 12,000-Rs 14,000 range; sub-10K PC to stay
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