Business Daily from THE HINDU group of publications Tuesday, Mar 27, 2007 ePaper |
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Money & Banking
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Credit Cards & Debit Cards Logistics - Airlines Marketing - Strategy Swipe Visa card at Andhra Bank to fly Kingfisher Our Bureau
Hyderabad March 26 In an era when companies across the board are tapping customer convenience, Andhra Bank and Kingfisher Airlines have come up with a novel idea. As per a Memorandum of Understanding (MoU) signed between them here on Monday, you can swipe your debit/ATM card into one of the bank's 500 usual or biometric ATMs anywhere in India and control the payment procedure for procurement of a Kingfisher ticket. The service will be available not just to the account holders of the bank but to Visa cardholders of any bank. All one needs to do is to dial the airline's toll-free number, or any other number of the call centre, and give the basic details of the itinerary the date and sector of travel. The traveller will be given a booking reference number, also called BRN. The traveller can then visit an Andhra Bank ATM and follow the procedure after selecting the airline ticket booking option. At the end of it, he/she will receive a transaction slip that can be used to collect the ticket or boarding pass from the airline's office at the airport. Speaking to newspersons, Mr Pravin Laghate, Business Development Head of the airline, said that the initiative to extend services to Visa cardholders is the first of its kind in Southeast Asia. Andhra Bank has become the first to provide this facility across India, he added. However, Kingfisher already has an understanding on the same technology with State Bank of India in Delhi, Mumbai and Bangalore. The Chairman and Managing Director of Andhra Bank, Dr K. Ramakrishnan, said that there has been an "internal commercial agreement" between both parties for the same.
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