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Friday, Apr 06, 2007
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Marketing - Strategy
Out of the ordinary

A. Roy Chowdhury

A FLOATING EXPERIENCE: The Floatel, the first and only Floating Hotel in India, as seen from the Millenium Park on the bank of river Hooghly. The Floatel is centrally air-conditioned with 73 rooms and three suites with attached marble and ceramic bathrooms. It has a 24-hour coffee shop named `The Bridge,' which can accommodate 110 guests, a specialty restaurant named `The Compass Room,' Sea food and Bar-B-Q Decks and a fully-equipped air-conditioned Banquet Hall for 200 people, a modern Reception and a Promenade Deck capable of accommodating 400 people on the river front. It also boasts of a car park and a fully equipped `Captain's Room' for meetings, conferences etc. Floatel is expected to be a major destination for business travellers as it is fully equipped with the latest meeting and conference facilities.

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