MARKETING
STRATEGY
Outreach efforts have seen return of customers: BoB
Plans for 10 overseas offices this year
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Dukes expanding in northern, eastern regions
Dukes Consumer Care Ltd, the Hyderabad-based confectionery manufacturer and marketer, is expanding in the northern and eastern parts of the country. "We have established our presence as a confectionery company in the southern and western ...
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IPR
New IPR Rules soon for beefing up enforcement at borders
Based on model legislation drafted by Geneva-based organisation
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ADVERTISING
500 entries for Ad Club of Cochin awards fete
More than 500 entries from south India will compete for Pepper-2007 - the annual creative awards competition organised by the Advertising Club of Cochin. "The creative award competition of the Club has received overwhelming response from ...
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MARKETING RESEARCH
Discovery leads English channels in viewership
The demand for alternative entertainment among Indian TV audiences is on the rise. The TAM all-India viewership data for the first quarter of 2007 shows that Discovery Channel has outdone all English language channels across genres such as ...
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NEW PRODUCTS & SERVICES
Nissan focussing on brand building
Ahead of the launch of the tripartite manufacturing facility in 2009, Nissan Motor India has decided to go for a major brand-building exercise by offering high-end luxury vehicles. "We will see the response to our vehicles. This will help us ...
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