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Chennai May 10 Relationships management company Loyalty Solutions and Research Ltd (LSRL) plans to take its programme `i-mint' to about 50 lakh consumers this fiscal. "We are planning to launch the programme in four cities including Jaipur, Chandigarh and Pune, this fiscal," said Mr Vijay Bobba, Chief Executive Officer, LSRL, at a press conference launching the programme in Chennai.

The programme was recently launched in Ahmedabad and has been running in Mumbai, New Delhi, Bangalore and Hyderabad.

Rewards programme

i-mint is a co-branded loyalty and rewards programme with partners such as Bharti Airtel, Indian, Makemytrip.com, Lifestyle International, Hindustan Petroleum Corporation Ltd and ICICI Bank.

Under the programme, one is given an `i-mint' card which will aggregate points to one's account as and when one makes a purchase at any of the partner outlets.

Redeemable points

These points can be redeemed for gifts or discounts at any of the outlets. For instance, points earned through a purchase at Lifestyle can be redeemed at a HPCL outlet. Additionally the i-mint programme can be clubbed with other ongoing discounts at these outlets to give more benefits to consumers.

LSRL has registered over 15 lakh consumers since its launch last August and signed up about 100 merchants. It is now planning to rope in neighbourhood stores (mainly grocery stores) with a minimum turnover of Rs 6 lakh a month, said Mr Bobba.

More Stories on : Customer Relationship Management | Tamil Nadu

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