MARKETING
STRATEGY
There is more to Discover
As part of its strategy to offer more choice in the larger-engine bikes category, Bajaj has come out with a 135cc variant of the Discover.
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RCom offers calls to US, Canada at Rs 1.99/min
Heating up the competition in the international long distance telephony segment, Reliance Communication has dropped tariffs for calling the US and Canada to Rs 1.99 a minute on its global calling card. However, subscribers will have to purchase ...
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DIRECT MARKETING
MRPL may begin direct sale of ATF after Sept
In talks with airlines; 15 retail outlets likely
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NEW PRODUCTS & SERVICES
Now, a Classic Indigo
With the promise of rear legroom that could challenge a few luxury saloons, the long wheelbase version of the Tata Indigo was launched to attract potential buyers in the premium sedan segment. But, despite its dimensions placing it in the ...
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